Mission Statement of the Western Red Cedar Lumber Association:
Western Red Cedar is the voice of the cedar industry representing both Manufacturers and Distributors.
It seeks to inspire, inform and instruct architects and discerning consumers about Western Red Cedar, the ultimate green building material.
The overriding objective is to enhance the demand and to support the species' value proposition by profiling its benefits, its uses and its applications in a comprehensive market development program.
Quality And Consistency Set WRCLA
Products Apart Western Red Cedar is well known and well regarded as a
superior building material with a long history of excellent
performance in withstanding the rigors of time and weather.
However, like any other building material, it gives its best
performance when properly specified, installed and finished.
All WRCLA member mills, from the large sophisticated sawmill
complexes to small family owned operations, are committed
to the production of quality cedar lumber products. In fact,
it is the quality and consistency of WRCLA cedar that set
its products apart. Standard sizes and patterns were developed
by the WRCLA to simplify the ordering and use of its members'
cedar products, which are manufactured to strict product standards
for the end use intended. The association has made WRCLA siding
and decking products easy to identify by branding and labeling
them with registered trademarks.
In addition to cedar siding and decking lumber, WRCLA mills
manufacture many other products such as fencing, paneling,
garden lumber, heavy timbers as well as custom and specialty
items. They are available in a wide range of grades and sizes
and are distributed throughout the United States and Canada
through established wholesale companies and also exported
Offering Cedar Product Knowledge Is
Part Of WRCLA Mandate As the representative of 18 quality cedar producers in
the United States and Canada, a major objective of the Western
Red Cedar Lumber Association is to help consumers understand
cedar's long term benefits, its special features and to provide
information on how to use it properly.
The Association provides multiple forms of training. Our on-line training program provides the opportunity for anyone in the industry to take the course at their own pace, submit the exam and receive a certificate if the grade requirement is achieved.
We are proud of our affiliation with the AIA and are pleased to offer three levels of approved dedicated training courses which provide the architect with their required training credits. These include an on-line 7.0 credit unit course. As well our Field Reps provide training for a 2.0 credit unit course and a one hour Lunch and Learn program for 1.0 units. The training programs continue to evolve to ensure they deliver value to association members.
The Association also wants to expand consumer awareness and
recognition of the value and quality of WRCLA members' cedar
products, which are all manufactured to high standards. Consumers
who purchase WRCLA quality cedar receive the full support
of the Association's technical service programs.
In addition to publishing technical literature, the Association
also produces Do-It-Yourself Around Your Home DVD's and literature pieces. It takes
part in trade and consumer home shows, construction industry
exhibitions and other events where cedar is showcased. Specialized
promotional materials are produced for both
retail lumber yards and wholesale distributors of WRCLA lumber
The WRCLA Offers Sales And Merchandising
Support Another important WRCLA objective is to work closely with
cedar retailers, wholesaler and distributors to ensure they
have the information and merchandising tools they need to
help customers make an informed purchasing decision. A good
understanding of WRCLA product standards and grade categories
can help deliver a cedar product that meets both the needs
and expectations of the consumer.
The WRCLA Is In Close Touch With Builders
and Designers Good communication with builder groups, the design community
and others who work and install cedar products has a high
priority with the WRCLA, which is a frequent participant in
exhibitions, seminars and other construction industry events.
WRCLA technical literature are
well known and respected. From the selection of sidings to
the type of nails and application of finish coatings, the
information is accurate, up to date and easy to follow.